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Hemp’s expanding opportunities (mostly) beyond CBD

  • Tuesday, October 26, 2021:1:00 PM - 3:00 PM
  • Location: Lower Level, South Pacific C


The wild ride provided by the legalization of hemp in 2014 took a screeching halt as COVID-19 hit and consumers fled en masse to immune-support supplements. But as the pandemic wore on, consumers came back to CBD. In and among the hiccups, smaller brands left the market, and even the largest brands took a hit if they were not prepared for the channel shift from bricks-and-mortar to online. Meanwhile, savvy brands have pivoted away from straight-up CBD to respond to other consumer demands. Learn how hemp can bring diversifying opportunity for continued integration into the larger wellness and nutrition sectors.

This session will cover:

  • Delta-8 THC: The science, the opportunity and the risk.
  • Why hemp protein should be included in any protein powder formulation.
  • Complementary ingredients to supercharge a CBD-forward product and dominate condition-specific categories.
  • How CBD brands can meet safety, quality and efficacy standards for foods and beverages.
  • Keeping on top of shifting landscapes, from Congressional action to regulatory fervor and private class action suits.


1:00 - 1:05pm     Opening Remarks 

Emcee: Todd Runestad, Ingredients & Supplements Editor, Natural Products INSIDER

1:05 - 1:20pm     Delta-8 THC: The science, opportunity and the risk 

Moderator: Annie Rouse, COO, OP Innovates 

Speakers: Matt Guenther, Founder, Delta-8 Science 

Doug Lynch, Chief Commercial Officer, Mile High Labs

Born in what some call a loophole in the 2018 Farm Bill, delta-8 THC has taken the country by storm. It’s not the classic get-high delta-9 THC but it can still catch you a buzz of sorts. What’s the difference? What’s the chemistry? How is it produced? Where is it selling—what categories, which states? And being that it’s outlawed in some 15 states, just how risky is it to develop and launch a delta-8 finished product? 

1:25 - 1:45pm     Why you should formulate with hemp seed ingredients 

Speaker: Chad Rosen, Founder & CEO, Victory Hemp Foods

Hemp protein is increasingly used in powders, bars and other applications. Hemp seed oil—not to be confused with hemp CBD oil—is a longtime option for kitchen cooking applications. But did you know about the latest breakthrough innovation from the waste-stream hemp seed hulls? It’s pretty sweet. Think toothpaste. Think chewing gum. Expand your sense of awareness and think again!

1:50 - 2:10pm     Complimentary ingredients to supercharge a CBD-forward product and dominate condition-specific categories

Moderator: Todd Runestad, Ingredients & Supplements Editor, Natural Products INSIDER

Speakers: Annie Rouse, COO, OP Innovates 

Ola Lessard, CMO, Hemp Fusion 

Savvy brands with knowledgeable formulators took what was your basic hemp CBD oil in tincture bottles and expanded the category to make hemp into just another botanical ingredient. Okay, so maybe a superstar botanical ingredient. The point remains that the way forward is to create SKUs that address specific consumer health concerns, and use hemp as a superstar ingredient to superpower that formulation—stress, sleep, pain, ease, you name it. But which supplement-style ingredients and herbs are best? We're glad you asked!

2:15 - 2:35pm     How CBD brands can meet safety, quality and efficacy standards for foods and beverages

Speakers: Dave Swanwick, Sales Director, KND Labs 

Terry Howell, Functional Ingredient Expert, Healthy Foood Ingredients 

If you are a CPG brand in the hemp CBD food and beverage space, and you outsource your supplier and extractor, you want to be in this session. Learn the best practices to improve the safety, quality, sensory, consistency and potency of hemp cannabinoid innovation. What are the key factors when working with infusing or adding cannabinoids in consumer products to manage taste and aroma profiles, how to best use isolated cannabinoids, how to use a broad-spectrum profile or full-spectrum ingredient (compliant to federal THC standards). Most importantly, you need to confirm that your provider can provide hemp cannabinoids with consistent cannabinoid potency in each lot throughout the product’s lifecycle.

2:40 - 3:00pm     Keeping on top of shifting legal landscapes, from Congressional action to regulatory fervor and private class-action lawsuits

Moderator: Josh Long, Legal and Regulatory Editor, Natural Products INSIDER

Speakers: Rend Al-Mondhiry, Partner, Amin Talati Wasserman LLP

Courtney Moran, Founder, EARTH Law

Jonathan Miller, General Counsel, US Hemp Roundtable 

Never a dull moment in the shifting rules all over the map (thanks a lot, FDA). We’ve assembled the sharpest legal minds in the cannabis space to give you the very latest updates on delta-8 THC, a status update on groups working to change federal law to allow THC to move up to the 1% level, the animal feed opportunity, the inside scoop on California legalizing it, and why all eyes are on Oregon as the center of the hemp universe. 

Underwritten by:

Annie Rouse
OP Innovates
Chad Rosen
Founder & CEO
Victory Hemp Foods
Courtney N. Moran, LL. M.
Founding Principal, Cannabis Counselor and Attorney at Law
Earth Law, LLC
Dave Swanwick
Director of Sales
KND Labs
Doug Lynch
MarketWell Nutrition
Jonathan Miller
General Counsel
US Hemp Roundtable
Josh Long
Associate Director, Editorial, Natural Products Insider
Informa Markets
Matt Guenther
Delta-8 Science
Ola Lessard
CMO for Hire
Rend Al-Mondhiry
Amin Talati Wasserman LLP
Terry Howell
Functional Ingredient Expert
Healthy Food Ingredients
Todd Runestad
Content Director, Natural Products Insider
Informa Markets