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Delivering sweetness naturally

  • Thursday, October 28, 2021:9:00 AM - 11:00 AM
  • Location: Lower Level, South Pacific A


Even before COVID-19, and certainly now in its wake, personal health has taken center stage in consumers’ minds. As a result, sugar’s role in the diet continues to be scrutinized, giving natural sweeteners a chance to shine. Natural ingredients are available to replace or reduce sugar, but they can affect factors ranging from formulation and cost to taste and user experience. A few standout categories lead the way in sugar replacement, and more are sure to emerge soon.

This session will cover:

  • Consumer attitudes and perceptions about sugar, as well as specific natural sweeteners.
  • The latest ingredients and categories seeing the strongest growth using natural sweeteners, including confectionery, bakery, beverages (juices, soft drinks and RTD), dairy, dressings/marinades/sauces, etc.
  • The role sugar still plays, especially in its “healthier” forms, such as agave, honey, raw sugar and more.

Produced with:

Underwritten by:


Alex Smolokoff
Editorial Coordinator
Informa Markets
Chris Noonan
Managing Partner
HG Formulations LLC
Jay Hinrichs
Senior Developer
HG Formulations LLC
Josh Field
Chief Innovation Officer & COO
Killer Creamery
Lu Ann Williams
Co-Founder & Global Insights Director
Innova Market Insights
Sam Stroot
Co-Founder & COO
GoodSam Foods
Tim Avila
Founder & CEO
Systems Bioscience, Inc.