Delivering sweetness naturally
Even before COVID-19, and certainly now in its wake, personal health has taken center stage in consumers’ minds. As a result, sugar’s role in the diet continues to be scrutinized, giving natural sweeteners a chance to shine. Natural ingredients are available to replace or reduce sugar, but they can affect factors ranging from formulation and cost to taste and user experience. A few standout categories lead the way in sugar replacement, and more are sure to emerge soon.
This session will cover:
Consumer attitudes and perceptions about sugar, as well as specific natural sweeteners.
The latest ingredients and categories seeing the strongest growth using natural sweeteners, including confectionery, bakery, beverages (juices, soft drinks and RTD), dairy, dressings/marinades/sauces, etc.
The role sugar still plays, especially in its “healthier” forms, such as agave, honey, raw sugar and more.