Description It is easy for supplement companies to get “rekt” when trying to enter the gaming supplement space. Esports is a community of online competitors who don’t often welcome outsiders on the spot, especially established brands appearing to dip into this world for a quick buck. The better method may be for brands interested in this growth space to immerse themselves in the community and its culture. This session will provide an overview of the gaming world, and dive into the health needs and demands of millions of competitive—and billions of recreational—gamers worldwide. Experts will also discuss gaming culture and ways brands can become part of the growing competitive esports community that logs half a billion viewers annually.
This session will cover:
Insights into ingredients driving interest within the gaming market .
Gaming culture and marketing insights from an expert panel.
Gamer health needs and ingredient solutions (cognitive, energy, eye, joint and sleep).
AGENDA:
9:00 - 9:10am Introduction and Welcome
Speaker: Steve Myers, Content Director, Informa Markets
9:10 - 10:05am Science Panel
Moderator: Steve Myers, Content Director, Informa Markets
Speakers: Casey Thomas, RDN, Gamer Diet
Jaime Tartar, Ph.D., Professor of Neuroscience, Nova Southeastern University
Allison Brager, Ph.D., Neurobiologist, Nova Southeastern University
This interactive panel will look at the scope of existing clinical research on or related to nutrition for gamers. Based on research support, the panel will review nutritional needs, performance areas (cognitive, eye, etc.), and ingredients (nootropics, creatine and more) important to this market category.
10:10 - 11:00am Esports Nutrition Brand Panel
Moderator: Steve Myers, Content Director, Informa Markets
Speakers: Eric Huml, CMO, Advanced.gg
Gary Kleinman, Co-Founder & CEO, Skinz
Josh Schall, Owner & President, J. Schall Consulting
Dan Lourenco, CEO & Founder, GHOST
Connecting with the gaming community, including competition and recreational users, is key for brand success. This interactive panel will explore ways brands are using social media, esports partnerships, innovative formulation, multichannel retail approaches to reach and engage gamers.