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Thriving beverage category survived—and during a global pandemic

  • Tuesday, October 26, 2021:9:00 AM - 11:30 AM
  • Location: Lower Level, South Pacific A

Description

As consumer interest grows in the healthy beverage category, brands are launching drinks that are superior in form, function and taste compared to their predecessors. In fact, the beverage category witnessed dramatic growth both in sales and innovation during the global COVID-19 pandemic as consumers sought drinks that provided a boost of functional attributes as well as a sense of normalcy. This session will look at how brands delivered innovative products to a thirsty demographic and explore white space opportunities going forward.

This session will cover:

  • Current and future state of the functional beverage market.
  • Insights into categories bolstered by COVID-19 (CBD, immunity, cognitive health, weight management, low- to -no-alcohol, coffee and teas).
  • Novel ingredients including adaptogens, proteins, botanicals, vitamins and minerals, flavors and colors, etc.
  • Formulation challenges and solutions with focus on various processing techniques.

Produced with:

Underwritten by:

    


Speaker
Andy Dratt
EVP & Chief Commercial Officer
Imbibe
Speaker
James S. Tonkin
Founder & President
Healthy Brand Builders
Speaker
Jaqui Rice
CEO & Co-Founder
G.O.A.T. Fuel
Moderator
Judie Bizzozero
Content Director
Informa Markets
Speaker
Lynn Dornblaser
Director, Innovation & Insight
Mintel
Speaker
Michael Hammer
President
Atomic Brand Lab
Speaker
Will Lennon
Chief Operating Officer
Imbibe
Speaker
Wyatt Taubman
CEO & Co-Founder
Vive Organic