SupplySide West 2021 is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Thriving beverage category survived—and during a global pandemic

  • Tuesday, October 26, 2021:9:00 AM - 11:30 AM
  • Location: Lower Level, South Pacific A


As consumer interest grows in the healthy beverage category, brands are launching drinks that are superior in form, function and taste compared to their predecessors. In fact, the beverage category witnessed dramatic growth both in sales and innovation during the global COVID-19 pandemic as consumers sought drinks that provided a boost of functional attributes as well as a sense of normalcy. This session will look at how brands delivered innovative products to a thirsty demographic and explore white space opportunities going forward.

This session will cover:

  • Current and future state of the functional beverage market.
  • Insights into categories bolstered by COVID-19 (CBD, immunity, cognitive health, weight management, low- to -no-alcohol, coffee and teas).
  • Novel ingredients including adaptogens, proteins, botanicals, vitamins and minerals, flavors and colors, etc.
  • Formulation challenges and solutions with focus on various processing techniques.

Produced with:

Underwritten by:


Andy Dratt
EVP & Chief Commercial Officer
James S. Tonkin
Founder & President Emeritus
Healthy Brand Builders
Jaqui Rice
CEO & Co-Founder
G.O.A.T. Fuel
Judie Bizzozero
Content Director
Informa Markets
Lynn Dornblaser
Director, Innovation & Insight
Mintel Group Ltd
Michael Hammer
Atomic Brand Lab
Will Lennon
Chief Operating Officer
Wyatt Taubman
CEO & Co-Founder
Vive Organic