ProfileIn the midst of a successful career in marketing and product commercialization for a leading B2B food ingredient company, Tracy Landau founded MarketPlace. MarketPlace is a full-service brand strategy + brand development + brand nurturing company, focused on the food + beverage, pet + animal, and health + wellness industries. Landau is the company’s chief brand strategist. With nearly 30 years of experience in the food + beverage and health + wellness industries, Landau has a gift for getting to the heart of what clients need to grow their brand. She has successfully developed comprehensive, award- winning, successful brands and marketing programs for companies of all sorts and sizes. Many of Landau's achievements can be attributed to her unique approach in applying tested consumer marketing principles to B2B programs as well as in helping consumer goods companies strengthen their B2B programs. Landau developed MarketPlace’s innovative strategy to help B2B companies reach consumers, also known as B2B2C or B2E. MarketPlace partners with companies around the world to develop brands and implement integrated brand and marketing strategies.